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Define how the company communicates—core narrative, value proposition, tone, and key messages. Consistent language builds recognition and credibility.
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Overview
Mission, Vision, Values
Core Policies
Announcements
How We Work
Work Guidelines
Processes (SOPs)
Meeting Schedule
People
Onboarding Guide
Employee Handbook
Team Directory
Product
Product Docs
Roadmap
Support / FAQs
Sales & Marketing
Brand Messaging
Customer Personas
Campaigns / Playbooks
Knowledge Base
Brand Messaging
1. Elevator Pitch
2. Brand Tone
3. Messaging Pillars
4. Key Lines / Taglines
5. Audience / Persona
6. Visual & Formatting Guidelines
1. Elevator Pitch
Problem:
Entrepreneurs and creatives often feel overwhelmed by scattered tasks, unstructured ideas, and lack of focus.
Solution:
EdriansNotes provides structured Notion templates and printable planners that organize your work, boost focus, and turn intentions into measurable action.
Impact Statement:
“Achieve more in less time, without the overwhelm.”
2. Brand Tone
| Tone Attribute |
Description |
Example |
| Clear & Concise |
Avoid jargon; communicate actionable insights |
“Use bullet points for clarity.” |
| Authoritative but Approachable |
Position as productivity expert without sounding rigid |
“Here’s how top performers structure their day…” |
| Inspiring & Motivating |
Highlight benefits, encourage action |
“Start today with a single 90-minute focus block.” |
Preferred Words: Focus, clarity, intention, action, productivity, timeboxing, high-impact
Avoid: Busy, disorganized, cluttered, generic, overwhelming
Internal Guidance:
- Always assume your audience is busy; get to the point quickly.
- Keep sentences short (max. 20 words).
- Use active voice.
- Use positive framing and emphasize results.
3. Messaging Pillars
- Timeboxing for Maximum Focus
- Benefit: Maximize concentration, reduce context switching, execute tasks efficiently.
- Evidence: Harvard research on productivity, personal anecdotes, case studies.
- Content Example: “Schedule tasks in 90-minute focus blocks to achieve more in less time.”
- Templates that Work
- Benefit: Pre-built systems that save time and reduce decision fatigue.
- Feature Examples: Daily planners, project boards, SOP templates.
- Content Example: “Use our ready-made dashboards to focus on execution, not setup.”
- From Chaos to Clarity
- Benefit: Reduce overwhelm, prioritize effectively, gain mental space.
- Content Example: “Transform a messy task list into a structured plan in under 10 minutes.”
- For Entrepreneurs & Creatives
- Target Audience: High-achievers who value results, intentional work, and productivity hacks.
- Content Example: “Tailored systems for entrepreneurs who want to spend less time organizing and more time building.”
4. Key Lines / Taglines
- “Structure your day like a billionaire.”
- “Turn your ambitions into organized action.”
- “Stop busy work. Start building what matters.”
Usage Guide:
- TikTok / Reels hooks → “Structure your day like a billionaire.”
- Landing page headline → “Turn your ambitions into organized action.”
- Social media CTA → “Stop busy work. Start building what matters.”
Do / Don’t:
- Do: Keep it aspirational, clear, and action-oriented.
- Don’t: Use vague phrases like “Organize your day” without specifying value.
5. Audience / Persona
Untitled
6. Visual & Formatting Guidelines
- Text Style: Short paragraphs, bullet points, bold for key points
- Color Palette: Brand colors for headings and CTAs
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<img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/88b6057c-88a7-4b7e-a15a-72737b91f9f5/8512c5c8-592c-4761-81d5-ce0f9c930e57/Cute_Avatar_2.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/88b6057c-88a7-4b7e-a15a-72737b91f9f5/8512c5c8-592c-4761-81d5-ce0f9c930e57/Cute_Avatar_2.png" width="40px" /> Hello, I'm Edrian, the creator of this template.
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